THE Corona has hung on to the top spot as the most valuable beer in the world despite recording a drop in brand value of some 28 percent – $2.243 billion – bringing its current brand value in at $5.8billion.
Drink Business reported that new research revealed the 10 most valuable beer brands in the world for 2021, providing interesting insights into how brands fared during 2020’s disruptions and the incredibly close race for top spot.
Predictably, amid the coronavirus pandemic, brand value dipped somewhat as social distancing measures, forced venue closures and lack of available opportunity lead to a total loss of 16 percent – totalling some $14.7 billion across the top 50 beer brands as compiled by Brand Finance.
One notable exception comes in the form of Asahi, which climbed two places from 12th to 10th on this year’s list and is the only brand inside the top 10 to actually increase its value.
And the race for the top spot is incredibly tight, with Heineken just missing out on the crown as it registered a value of $5.646 billion.
Without further ado, here is the top 10 in full:
1. Corona – $5.822 billion
2. Heineken – $5.646 billion
3. Budweiser – $4.79 billion
4. Victoria – $4.038 billion
5. Bud Light – $3.952 billion
6. Snow – $3.445 billion
7. Modelo – $3.365 billion
8. Kirin – $2.853 billion
9. Miller Lite – $2.85 billion
10. Asahi – $2.848 billion
